Research tells us that people are more satisfied at work when they are able to do tasks or projects that are interesting and challenging. We know that not all work is inherently interesting, and also that once you have mastered a job it can become boring or less satisfying. In many cases, people don’t just expect interesting work. Talented employees also want an opportunity to grow their skills, knowledge and abilities – to improve themselves while improving your bottom line.
Google answers this expectation by giving its employees 20 percent of their work time to work on whatever they want.