Since the 1980s, leaders have been told they need to inspire their followers to accomplish great things. Researchers and popular books have asked leaders to be transformational, charismatic, servants and above all authentic. Along the way, the ability to tell great stories that are emotionally moving has raised the bar for leaders speaking in public. Some leaders are studying TED talks to unpack what they think is needed to become inspiring.
If public- speaking is more frightening than death for most of us,